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New Balance X Joe Root at The Mowbray

Rich Harris, Art Director tells us about his recent shoot for New Balance with local superstar & sporting talent - Joe Root, at The Mowbray.

“We were looking for a location to shoot the 2018/19 New Balance product range featuring Joe Root the England Test Captain.  The theme for the shoot was to put the player and product in locations that elevated cricket out of the grand sporting arenas and back to the everyman. With Joe being a Sheffield local, The Mowbray offered an ideal location for us being in central Sheffield just off Kelham Island. It epitomised a modern urban and industrial theme being an old warehouse that had been redeveloped and repurposed to represent a new generation.

The location itself offered a number of different setups from the main hall with a more renovated aesthetic and a roof terrace which gave great additional textures and features. The big grand doors and windows gave us good options for backdrops and allowed plenty of light to flood in, whilst the big curtains, a nice feature in their own right,  allowed us to block it out when required! A nice additional find for us was the repurposed tables which were made from old sports hall flooring complete with line markings. For a sports-based shoot, these were a real bonus for us.

Friendly and helpful staff with the onsite kitchen offering catering saved us time and hassle of going out for supplies. All in all a great venue that was value for money and provided everything we needed.”

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