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‘The World’s Favourite Colour’ with G.F Smith

30th October 2019 - 8:00am

Price: FREE

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Inspiring talks at The Mowbray with G.F Smith

G.F Smith is the world’s most respected and remarkable fine paper company, obsessed with the simple beauty and limitless possibilities of paper.

We're delighted to welcome their team of colour experts to The Mowbray for a morning presentation of ‘The World’s Favourite Colour’ report, an international study of colour, emotion and associations. The fascinating results and their relevance will be shared with you in this really special presentation — inspiring you to think differently about the role and value of colour in our lives.

Join us at The Mowbray for breakfast and a morning presentation - perfect inspiration for anyone with a love of colour and absolutely brilliant insight for our creative industries friends...

"When we are children, everyone has an answer to the question ‘What’s your favourite colour?’ But something changes as we reach adulthood. Our favourite colour becomes less important as a statement of identity; and many of us never think about our favourite colour again."

A Search for Colour

It is clear that colour has always had an intrinsic relationship with our culture and is woven into our consciousness. The story of colour maps a particular history through our cultural development — telling a much larger story about the way we perceive, value and cherish colour.

So as part of G.F Smith's colour review of Colorplan, they ask if there is a colour that best reflects our own time. Drawn to the idea of favourite colours, they wanted to see if it is really related to personal choice and style.

No longer constrained to local or national polls like previous historic studies, they decided to use their global paper partners and the power of digital to open out the question across the world: what is your favourite colour?

With submissions from over 100 countries, the ambitious online project quickly became the world’s largest ever colour study attracting responses from Azerbaijan to Australia. The insights that the study yielded, underlined that colour is as much about substance as it is about beauty.

The fascinating results and their relevance will be shared with you in this really special event at The Mowbray — inspiring you to think differently about the role and value of colour in our lives. You can also purchase a copy of the study via G.F Smith.

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